Marketing is an essential function that focuses on promoting and selling products or services to consumers. It encompasses a variety of strategies and tactics used to understand customer needs, create brand awareness, and drive engagement across different platforms. From traditional advertising to digital marketing techniques such as social media, content creation, and search engine optimization, marketing plays a crucial role in connecting businesses with their target audience. This category explores diverse topics that illustrate the evolving landscape of marketing, offering insights and tools to help businesses effectively reach and resonate with consumers.
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[q] 1. What is the primary goal of marketing?
A) To sell products
B) To create customer awareness
C) To build customer loyalty
D) To increase market share
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[a] To create customer awareness] [q] 2. Which of the following elements is NOT part of the marketing mix?
A) Product
B) Price
C) Promotion
D) Production [a] Production] [q] 3. What does the term ‘target market’ refer to?
A) The entire population
B) A specific group of consumers
C) Only wealthy consumers
D) Online shoppers only [a] A specific group of consumers] [q] 4. Which strategy involves offering more value to customers while keeping prices the same?
A) Cost leadership
B) Differentiation
C) Market segmentation
D) Value proposition [a] Value proposition] [q] 5. What is brand equity?
A) The total sales volume of a brand
B) The value added to a product by its brand name
C) The cost of developing a brand
D) The number of brands in the market [a] {answer_51]} [q] 6. A market segment based on geographical criteria is known as what?
A) Demographic segmentation
B) Psychographic segmentation
C) Geographic segmentation
D) Behavioral segmentation [a] Geographic segmentation] [q] 7. What is the role of advertising in marketing?
A) To create product specifications
B) To communicate offers to potential customers
C) To handle customer complaints
D) To manage production efficiency [a] To communicate offers to potential customers] [q] 8. Which of the following is a form of digital marketing?
A) Television ads
B) Billboards
C) Email marketing
D) Print media [a] Email marketing] [q] 9. What pricing strategy involves setting prices based on competitors’ prices?
A) Cost-plus pricing
B) Value-based pricing
C) Competitive pricing
D) Penetration pricing [a] Competitive pricing] [q] 10. What is the first step in the marketing research process?
A) Designing the research
B) Collecting data
C) Defining the problem
D) Analyzing data [a] Defining the problem] [x]Click here to explore more flashcards: Business Studies Flashcards [restart] [/qdeck]
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